New Website of Analytik Jena is Online

Jena, July 6, 2012 – The online presence of Analytik Jena AG at www.analytik-jena.de now features a completely new, structured design with improved functions and substantially revised content. The website is based on the flexible open source platform TYPO3. The manufacturer of instruments for analytical measuring technology, biotechnology and optoelectronic consumer products based in Jena, Germany, customized the new, modern website to the requirements of the international customer and distributor network which is growing rapidly.
 
The website is bilingual at present, but in a few weeks 6 languages will be available. It focuses on the two business sectors Analytical Instrumentation and Life Science operating under the Analytik Jena trademark with their broad product and service portfolios. The new publication and application notes database, flexible product database, global contact and partner search, website full text search as well as a secured customer and partner area with download database are important new functions of the website, which was also designed and structured in a way that is optimized for search engines.

Optoelectronic consumer products produced in the third business sector Optics under the DOCTER® trademark will be separately presented on an independent microsite at www.docter-germany.de which will focus on the target audience.

Partner of the relaunch is mellowmessage GmbH based in Leipzig, Germany. Mellowmessage is an internet agency specializing in TYPO3 and mainly working for worldwide operating B2B enterprises. The company has carried out the complete project.